Beyond the Review: Mastering the Art of Influencer Seeding
In the visual-first landscape of modern social media, a standard book review often holds less weight than a beautifully curated "unboxing" video. Platforms like TikTok (BookTok) and Instagram (Bookstagram) have given rise to a new form of literary consumption where the aesthetic presentation of the book is paramount. For authors and publishers, this necessitates a shift in book marketing...
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