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2026-02-27 07:55:47 -

Push vs Pop Traffic for Dating Vertical Ads: What Performs Better?

In the world of performance marketing, few segments move as fast or test an advertiser’s instincts as Dating Vertical Ads. One creative tweak can double registrations overnight, while a small targeting mistake can burn an entire week’s budget. At the same time, media buyers constantly debate which traffic type actually converts better for this space. Push or pop. Notifications...

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