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2026-05-20 11:10:44 -

Pharma Digitalization Fueling CRM Software Expansion

The pharmaceutical landscape in North America is moving faster than ever. The era when a pharmaceutical sales representative could simply walk into a physician’s office with a briefcase full of drug samples and a printed brochure is largely behind us. Today, healthcare professionals (HCPs) demand highly personalized, on-demand, and compliant interactions across digital and physical...

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