Entertainment Licensing: Video Games Reshape Hollywood

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2026-01-20 03:40:38 -

The landscape of entertainment licensing is undergoing a significant transformation, with video games emerging as a central pillar. Gone are the days when games were an afterthought, a mere promotional tool. They have evolved into a major revenue stream, fundamentally altering Hollywood's approach. The financial potential is immense. The industry generates billions annually, with licensing...

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