EA Advertising: In-Game Ads for Sports Franchises

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2026-06-16 09:09:36 -

Electronic Arts has unveiled EA Advertising, a platform designed to integrate branded content into its portfolio of sports franchises, including Madden NFL and EA Sports FC. Citing a monthly audience of over 120 million players, EA positions the service as a way for brands to reach consumers at scale through dynamic, real-time placements that aim to enhance rather than disrupt gameplay....

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