Push vs Pop Traffic for Dating Vertical Ads: What Performs Better?

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2026-02-27 07:55:47 -

In the world of performance marketing, few segments move as fast or test an advertiser’s instincts as Dating Vertical Ads. One creative tweak can double registrations overnight, while a small targeting mistake can burn an entire week’s budget. At the same time, media buyers constantly debate which traffic type actually converts better for this space. Push or pop. Notifications...

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