New York City runs on a different clock than the rest of the world. The rhythms of the city—the morning rush hour, the late-night dinners, the weekend warriors—create distinct pockets of high-intent search traffic. Showing your ads 24/7 is often a recipe for wasted budget. A B2B ad shown at 2 AM on a Saturday is unlikely to convert, just as a pizza delivery ad shown at 9 AM is...
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