Broadway's Surge: 'Stranger Things' Boosts 2025 Season

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Last week, Broadway experienced a notable increase in both attendance and revenue, largely influenced by the excitement surrounding the recent premiere of the fifth season of a popular TV series. The theatrical prequel, "Stranger Things: The First Shadow," saw a significant boost, filling approximately 99% of its seats at the Marquis Theatre, up from 89% the week before.

Financially, the production, featuring Louis McCartney as Henry Creel, earned around $1.61 million, marking its highest gross since opening on March 28. This uptick mirrors a trend seen with other hit shows, such as "Wicked," which experienced similar box office gains following major film releases.

Looking at the broader picture, Broadway's 2025-2026 season is on track to rival or surpass last year's record-breaking total grosses of $1.89 billion. As of the week ending December 14, total season grosses reached over $1.04 billion, representing a 10% increase compared to the same period last year. The season surpassed the $1 billion mark just a week prior.

Overall, the 35 productions currently running grossed nearly $44 million last week, about 5% higher than last year at this time. Attendance numbers also grew slightly, with nearly 7.9 million tickets sold, a 3% rise year-over-year. The average ticket price increased by around 7%, reaching approximately $132.25.

Top earners contributing to this growth included "Harry Potter and the Cursed Child," which grossed nearly $3 million, boosted by the recent casting of Tom Felton as Draco Malfoy. Other high performers were "Hamilton," "Wicked," "The Lion King," "Mamma Mia!," "Chess," and "Art."

Several shows achieved sell-out performances, including the initial previews of Simon Rich’s "All Out," "Hamilton," "Harry Potter and the Cursed Child," and others like "Just in Time," "Oh, Mary!," "Ragtime," "Waiting for Godot," and "Wicked." Many other productions, such as "Chess," "Hadestown," "Mamma Mia!," "The Great Gatsby," "The Book of Mormon," and "The Outsiders," came close with at least 95% of seats filled.

New productions like "Marjorie Prime" and "Little Bear Ridge Road" also drew good crowds, with the former filling 87% of seats and grossing nearly $293,000, and the latter at 74% capacity. "Oedipus" at Studio 54 achieved 90% capacity with gross earnings nearing $850,000, while "Waiting for Godot" surpassed $1.28 million.

Overall, the current Broadway season maintains a strong momentum, with cumulative grosses reaching over $1.04 billion and attendance climbing steadily, reflecting a vibrant and thriving theatrical landscape this year. All data is provided by the Broadway League.

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