Netflix CMO Kelly Bennett Steps Down

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A significant leadership transition unfolds at the streaming giant.

Kelly Bennett, after a transformative seven-year tenure, has chosen to depart his position as Chief Marketing Officer.

He arrived in 2012, steering the brand's global narrative as paid memberships soared from 26 million to over 139 million.

His innovative marketing campaigns for original content became a hallmark of the Netflix launch strategy.

CEO Reed Hastings credited Bennett as "absolutely transformational," vital to the company's global expansion and creative evolution.

Bennett will remain during the search for his successor, ensuring a smooth handover.

Reflecting on his decision, Bennett called his time at Netflix "the most rewarding of my professional life."

He expressed immense pride in his team's accomplishments, affirming his status as "Netflix's greatest fan."

The company continues its reign as the world's leading internet entertainment service.

It offers vast, commercial-free viewing to members across more than 190 countries.

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