Netflix Launches First European Content Hub in Spain's Capital

In a significant move for the European entertainment industry, Netflix has chosen Madrid as the location for its inaugural European production hub. This strategic expansion underscores the streaming giant's commitment to developing Spanish-language content and investing in European creative talent.

The new facility will be housed within Ciudad de la Tele (TV City), a sprawling 22,000-square-meter campus in Tres Cantos, Madrid. Managed by Spanish audiovisual production leader Grupo Secuoya, the hub will serve as the nerve center for Netflix's growing Spanish-language content library.

Beginning September, Netflix will occupy three sound stages, each measuring 1,200 square meters, with options to expand as construction progresses. This multi-year partnership designates Grupo Secuoya as the exclusive production services partner for projects based at the campus.

This investment reflects Netflix's recognition of Spain's cultural significance in the global entertainment landscape. The streaming service has already engaged over 13,000 Spanish cast and crew members across 20 original productions this year alone. Notable upcoming Spanish titles include the third season of "Las Chicas del Cable" and the young adult drama "Élite."

Netflix has also secured an overall deal with Álex Pina, creator of the international phenomenon "La Casa de Papel" (Money Heist), which has become the platform's most-watched non-English language series globally. Additionally, the company has established agreements with Spanish broadcasters for first-option access to drama series.

Erik Barmack, Netflix's Vice President of International Originals, emphasized Spain's "rich heritage of innovative, immersive content creation" and noted that Spanish-language content is enjoyed by Netflix subscribers worldwide, from Tokyo to Toronto.

The Madrid hub represents Netflix's deepening European footprint, complementing its European headquarters in Amsterdam. The company continues to invest in original content throughout Europe, with projects underway in numerous countries including Denmark, France, Germany, Italy, and the UK.

Industry leaders have welcomed this development, with María Peña, CEO of ICEX (Spain's trade and investment promotion agency), expressing confidence that the project will strengthen Spain's position as a competitive location for global entertainment production.

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