Epsilon Security Breach: Email Data Exposed in Hack

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A significant security breach was recently disclosed involving Epsilon, a prominent email marketing firm. On Friday, the company announced that its systems had been compromised, revealing that sensitive customer data had been accessed. The intrusion, which occurred on March 30, exposed personal details, including email addresses and names, for a portion of Epsilon’s client base.

Epsilon serves over 2,500 major corporations, managing their permission-based email outreach campaigns. Over the weekend, the list of affected companies grew as more organizations confirmed data exposure. For instance, TiVo promptly informed its subscribers on Sunday that their first names and email addresses—collected through opt-in email updates—had been compromised.

In their communications, many firms reassured customers that their financial and payment details remained secure. They warned, however, that exposed email addresses could lead to increased spam or phishing attempts. Consumers were advised to exercise caution when opening links or attachments from unknown sources.

Notable companies impacted by this breach include financial giants such as Citigroup, JPMorgan Chase, and U.S. Bank, along with retail and hospitality brands like Marriott, Hilton, and Ritz-Carlton Rewards. Other organizations affected span various sectors, including technology, retail, and entertainment, such as Best Buy, McKinsey & Co., Disney Destinations, and the Home Depot.

Kroger, a major grocery chain, issued a specific alert, cautioning customers that the breach could lead to social engineering scams. The company emphasized that they would never request sensitive information via email, such as credit card or social security numbers, and urged recipients to delete any suspicious messages claiming to be from Kroger.

Epsilon continues its investigation into the breach and is actively working to identify all affected clients. As the situation develops, additional companies may be added to the list of those impacted. Customers who receive suspicious emails from unfamiliar companies are encouraged to report them to help prevent further fraud.

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